About Us

I.W. Incorporated was established in December 2003 to represent manufacturers of quality lighting fixtures in New Mexico, El Paso, southern Colorado and Mexico.

Partners, Bruce Cox and William Jolley, are pleased with the changes at I.W in 2018, including our name change to “Illumination Works LLC”. We are the same “I.W.” with a renewed focus on the state of New Mexico.

I.W. LLC’s office is located in Albuquerque, New Mexico and we remain dedicated to providing excellent customer service, exceeding expectations, and high quality lighting fixtures/components at fair prices.

Our Team
Bruce Cox - Partner
Bruce has 30+ years experience in the electrical industry. His expertise has been shared between the NM and PA markets. With eighteen years as a sales representative covering the wide range of inside sales, outside sales and quotations as well as twelve years in the lighting agency business as a principal and a quotation manager. His responsibilities include quotations and project management. bcox@iwill-llc.com
Bill Jolley - Partner

Bill Jolley has 30+ years experience in the electrical industry and 16 years in the lighting representative business covering a wide range of inside sales, purchasing, outside sales and assistant branch management position with local electrical distributors. His responsibilities include distributor, contractor and specified relations, quotations and project management. bill@iwill-llc.com
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Heather Borresen
Specification Sales

Heather Borresen brings 20+ years of customer service experience with in the Hospitality industry and has been actively involved in the lighting industry for three years. Extremely customer focused, Heather works directly with Architects, Engineers and Interior Designers to achieve all their lighting design goals. Heather is capable of running all your lighting calculations, and preparing layouts for your projects utilizing AGI software. heather@iwill-llc.com
Brian Fuller
Specification Sales

Brian A. Fuller has been in Lighting and Design industries for over 20 years. He received his Bachelor of Design degree from The University of Florida, and went on to earn his Masters of Science in Lighting from Rensselaer’s Lighting Research Center. Brian has spent many years as an educator, and has a long professional history working for Architects, Interior Designers, and Lighting Manufacturers. He is a Licensed Interior Designer in the state of New Mexico, as well as NCQ
Mark Jacobs
Quotes Management

Mark Jacobs brings over 30 years of experience in the electrical industry. His expertise is quotations and managing projects. mark@iwill-llc.com
Mark Ayers
Sales, Business Development

Mark has 20+ years experience in the Electrical & Lighting Industry. His experience started with Distribution Sales in Atlanta GA, then a Branch Manager in Augusta GA. Mark also worked for a lighting agent in Atlanta as a Contractor Sales Representative. Most recently, Mark was the District Sales Manager for Signify/Philips Lighting. Here at I.W Mark's responsibilities will include specification & contractor sales as manufacturer relations. mayers@iwill-llc.com
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Lisa Klein
Customer Service Manager

Lisa has been in the lighting industry for 14 years. She handles all purchasing, billing, tracking, returns, order changes and lost or incomplete material. She is the main contact for all post orders.
Leanne Early
Project Management

Leanne brings 20 years of experience in customer service and business management. Customer focused, Leanne is currently responsible for Project Submittals and O&M's. leanne@iwill-llc.com
Audra Gutierrez
Customer Service Backup

Audra started in the lighting industry in 1998 and has over 20 yrs experience in customer service. She currently supports the Albuquerque office.
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phone: 505-821-0056   |  email: bcox@iwill-llc.com